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Natural search (Organic Search)
The main search results shown by a search engine that are not paid or sponsored listings. These search results are unpaid listings and are organized by relevancy. Linkage and usage data, as well as page content, historical domain and trust related data are what determines relevancy. Organic search results account for most clicks on search results.
Navigation
refers to the methods on a web page in which a visitor can move to other pages.
Nofollow
HTML code that instructs an engine not to follow either all links on the page, or a specific link on the page.
Noindex
HTML code that instructs robots not to index the page or a specific link on a page.
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Organic search (Natural Search)
The main search results shown by a search engine that are not paid or sponsored listings. These search results are unpaid listings and are organized by relevancy. Linkage and usage data, as well as page content, historical domain and trust related data are what determines relevancy. Organic search results account for most clicks on search results.
Outbound Link
A link from one website, linking out to relevant documents, pointing to an external website. This assists search engines in figuring out what your site is about, building your own credibility and helping the work of others as well.
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PageRank (PR)
A logarithmic scale from 0 to 10 developed by Google to estimate the importance of web content and the authority of a site.
Paid Link
An inbound link or backlink that is obtained by paying another site to link to you. Generally refers to links purchased for the purpose of manipulating search rankings, though paid links can also be advertising for the purpose of generating traffic.
PPC Pay Per Click
An advertising method where the advertiser (in this case Google) is paid for every ad that is clicked, whether or not a sale takes place.
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Query
The actual search string (the words typed in) that is entered into a search engine.
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RAID (Redundant Array of Independant Disks)
A method of data protection. Data is stored over a number of disks (typically hard drives) so that the information will still be available if a disk fails.
Ranking
The numerical position that a specific page comes up on a search engine or directory.
Reciprocal Link
Two sites that link to one another. These are not usually seen as high value links.
Redirect
A way of letting browsers know a page has been relocated. 301 redirect is permanent move, 302 is temporary relocation.
Reinclusion
A site may ask Google for reinclusion if they have been penalized for breaking Google's Webmaster Guidelines.. They may or may not be added back to search index.
Relevancy
Refers to how useful search results are to a searcher. Search engines' main goal is for relevant search results.
Reputation Management
Making sure that your brand related keywords produce results that reinforce your brand.
Reseller Hosting
A reseller is an operation that on-sells another companies hosting services. Typically the hosting company will provide the infrastructure and equipment, and the reseller finds the customers to use the hosting companies service. Some resellers operate as an entire hosting business supplying the hardware, software, network and technical support of another web hosting company, while others simply work as sales agents for other web hosting companies.
Robots.txt
A file in the root directory of a site that restricts or controls where spiders crawl.
ROI (Return on Investment)
A way to measure how much return is being received from each marketing dollar. This is a more sophisticated measure than profit elasticity calculations.
RSS
Rich Site Summary or Real Simple Syndication is a way of syndicating information to a feed reader or other software which allows people to subscribe to a channel of interest to them.
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Sandbox
A theory that Google puts all new sites into a 'sandbox' that prevents them from ranking well until a certain amount of time has passed. The exact behavior or its existence is not agreed upon by SEOs.
Seedbox
A seedbox is a private dedicated server used for the uploading and downloading of digital files. Seedboxes generally make use of the BitTorrent protocol for uploading and downloading, although they have also been used on the eDonkey2000 network. Seedboxes are usually connected to a high speed network, often with a throughput of 100 Mbit/s or more. Files are uploaded to a seedbox from other BitTorrent users, and from there they can be downloaded at high speeds to a user's personal computer via the HTTP, FTP, SFTP, or rsync protocols.
SEM
Search Engine Marketing or search marketing. Marketing a website within search engines in order to achieve maximum exposure of you site. This includes paid listings, search engine optimization, and any other forms that will increase exposure and traffic to your website.
SEO
Search Engine Optimization is the act of optimizing a website using on and off page methods with the goal of ranking as high as possible in natural search results. SEO guides search engines in understanding how your information is relevant to relevant search queries. Keyword research, viral marketing, reputation management, information architecture, link building, brand building and building mindshare are all integral parts of SEO.
SERP (Search Engine Results Page)
The page which displays results for a search query, by the search engine.
Search Engine (SE)
A specific program that searches websites for relevant matches to a searcher's keyword phrase, returning an ordered list of most relevant matches. Examples are Google and Yahoo.
Site Map
a page or group of structured pages that is used to help give search engines a secondary route to navigate to your site. An XML sitemap is often kept in the root directory to help spiders find all of the site pages. These site maps should be useful to humans as well as search engines.
SMM (Social Media Marketing)
Brand or website promotion through social media.
Social Bookmark
A form of social media where users bookmarks are aggregated for public access and sharing.
Social Media
websites that are used to allow people to share and create the valuable content. Examples are blogs, social bookmarking sites, Facebook, MySpace, forums, wikis.
SPAM
initially referred to unwanted commercial emails. Now referenced more broadly to mean any unwanted material. To a search engine, spam is material manipulated to appear relevant when it is not. To a forum, spam is unwanted comments that are not true participation but an effort to gain promotion.
Splog
a spam blog that is low quality, stolen, or automated content.
Spider (Crawler, Bot)
A automated program, typically employed by search engines, to visit and 'read' the information on a site.
SSL - Secure Socket Layer
A protocol that delivers server authentication, data encryption and message integrity. SSL is layered beneath application protocols such as HTTP, SMTP, Telnet, FTP, Gopher and NNTP, and layered above the connection protocol TCP/IP. This strategy allows SSL to operate independently of the Internet application protocols. With SSL implemented on both the client and server, your Internet communications are transmitted in encrypted form. Information you send can be trusted to arrive privately and unaltered to the server you specify and no other.
Static page
refers to a website page that was not created dynamically/automated, but created and saved in HTML.
Stemming
Search engines show search results based on variations of a root word.
Supplemental Results (Supplemental Index)
The place where pages with very low page rank, but still relevant to query results, end up.
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Tags
Keywords or main ideas used to label articles, blog posts, any media posting. Also refers to meta tags in the HTML code.
Text Link
A plain HTML link that does not make use of graphic or special code, such as java script or flash. Traditionally shows up as blue underlined text, but can be in any format.
Title Tag
The text that is displayed in the blue bar at the top of a browser window. The title tag is inconspicuous to the user, but is the most important portion of text on a web page, where search engines are concerned. The title tag should be well thought out, due to search engines assigning more weight to title tags.
Trackback
A method of notifying you that someone has linked back to your site. Thus, enabling an author to keep track of who is linking or referring to their articles.
Traffic
The volume of users that surf to a site.
Typepad
A hosted blogging platform that allows you to publish sites on a subdomain off Typepad.com. It also allows you to publish content to appear as though it is on its own domain.
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Unique Visitor
A numerical count of individual users who have visited your website.
URL (Uniform Resource Locator)
The unique web address of any specific document. AKA web address.
User generated content (UGC)
Content that is published and created by end users, online. It is mainly comprised of videos, podcasts and posts on blogs, product reviews, wiki's and social media sites.
Usability
The ease of a use that a user experiences while browsing a website. In other words, how user friendly it is.
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Vertical
Industry or field
Vertical Search
A search service that is focused on a specific field, type of information or information format.
Viral Marketing
Marketing techniques that are self propagating, such as blogging, email and word of mouth transmissions. Buzz marketing.
Viral Private Server
A virtual private server (VPS, also referred to as Virtual Dedicated Server or VDS) is a method of partitioning a physical server computer into multiple servers such that each has the appearance and capabilities of running on its own dedicated machine. Each virtual server can run its own full-fledged operating system, and each server can be independently rebooted.
Voip - Voice Over IP
Technology used to make telephone calls via the Internet. Three methods are available: PC to PC, PC to fixed-network lines, and telephone calls via IP-based internal networks.
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Web 2.0
Websites and web based services that encourage user interactions.
White Hat SEO
The SEO techniques that do not attempt to manipulate SERPs and follow best practice guidelines.
Widget
Small applications on web pages that provide specific functions.
Whois
A central database that tracks all domain name registrations.
Wiki
Software that allows the publishing of information using collaborative editing.
Wordpress
An open source blogging software program which offers downloadable blogging as well as hosting. It is written in PHP and backed by MySQL database.
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XML (Extensible Markup Language)
Flexible text format derived from SGML that makes it easier to format or syndicate information using technologies such as RSS.
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Yahoo! Directory
One of the original and more authoritative web directories. It was started in 1994 by Jerry Yang & David Filo. Considered a good place to obtain an authority link.
Yobibyte
A yobibyte is a unit of data storage that equals 2 to the 80th power, or 1,208,925,819,614,629,174,706,176 bytes.
Yottabyte
A yottabyte is 2 to the 80th power, or 1,208,925,819,614,629,174,706,176 bytes.
YouTube
Owned by Google, it is a social media website where users share their own videos.
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Zebibyte
A zebibyte is a unit of data storage that equals 2 to the 70th power, or 1,180,591,620,717,411,303,424 bytes.
Zero Day Exploit
A zero day exploit is a malicious computer attack that takes advantage of a security hole before the vulnerability is known. This means the security issue is made known the same day as the computer attack is released. In other words, the software developer has zero days to prepare for the security breach and must work as quickly as possible to develop a patch or update that fixes the problem.
Zettabyte
A zettabyte is 2 to the 70th power, or 1,180,591,620,717,411,303,424 bytes.
ZIF (Zero Insertion Force)
ZIF is a type of CPU socket on a computer motherboard that allows for the simple replacement or upgrade of the processor. Processors that use a ZIF socket can easily be removed by pulling a small release lever next to the processor and lifting it out. The replacement processor is then placed in the socket and secured by pushing the lever in the opposite direction -- hence the phrase, "zero insertion force." I suppose there is some force required to push the lever, but it is significantly less than non-ZIF sockets, which require special tools to force the processor out.
ZIP
Windows users will see this term a lot when looking for files on the Internet. A zip file (.zip) is a "zipped" or compressed file. For example, when you download a file, if the filename looks like this: "filename.zip," you are downloading a zipped file. "Zipping" a file involves compressing one or more items into a smaller archive. A zipped file takes up less hard drive space and takes less time to transfer to another computer. This is why most Windows files that you find on the Internet are compressed.
Zip Drive
A Zip drive is a small, portable disk drive used primarily for backing up and archiving personal computer files. The trademarked Zip drive was developed and is sold by Iomega Corporation. Zip drives and disks come in two sizes. The 100 megabyte size actually holds 100,431,872 bytes of data or the equivalent of 70 floppy diskettes. There is also a 250 megabyte drive and disk. The Iomega Zip drive comes with a software utility that lets you copy the entire contents of your hard drive to one or more Zip disks.
Zombie
1.) A a computer that has become part of a BotNet. This often occurs without the owner's knowledge. Zombie computers are controlled by third parties and can be used by criminals to mount denial of service attacks as part of extortion rackets.
2.) World Wide Web, a zombie is an abandoned and sadly out-of-date Web site that for some reason has been moved to another Web address. It's a ghost site that appears to have moved.
Zone File
In computer networking, a zone file is a database element of the domain name system (DNS) originally used by the Berkeley Internet Name Domain (BIND) software package and other DNS server software.
